Q2 Case Study

Taking digital to the bank

Q2 had the best digital platform for community banks and credit unions. They needed a solution that would support their business growth and help them reach — and acquire — more customers. Through a website redesign and demand generation campaigns, we enhanced Q2’s digital experience and helped them connect with the right audience at the right time. The result: a 577% increase in inbound leads.
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B2B Website

Demand Generation Strategy



A recognized company needed digital support to generate leads.
Q2 had a best-in-class digital banking platform and wanted their market of community banks and credit unions to better understand their unique value and offering. They needed a powerful demand generation program and web experience to boost engagement with potential customers.

What We Did

Audience and messaging strategy
Content strategy
Web optimized branding
Content production
Responsive web design and development
CRM integration
Performance media
Optimization management


We developed a website and lead gen program that got results.
Capitalizing on a brand revitalization, Springbox worked with Q2 to build a responsive, mobile-friendly lead gen website, seamlessly integrated with their CRM, which greatly boosted their digital profile. nFusion (now Springbox) developed a sophisticated demand gen operation — supported by user personas and creative messaging — that was then optimized and amplified over several campaigns.



inbound lead increase based on persona-driven conversion funnel


increase in shareholder value from Q3 2016 to Q1 2018

"Because we knew who the right audience was, we were able to target the right people and accelerate the pipeline."
Mason Adams
VP of Demand Generation, Springbox

Want to accelerate demand like Q2? Let us connect you with one of our demand generation advisors.